A Website is not just a tool for marketing, it is a place where you build connections with your potential customers.
The emergence of Internet has allowed businesses to break through geographical barriers and become accessible to potential customers anywhere in the world. More and more are willing to invest on building professional websites so that their business can stay competitive in the market.
Why Website Translation is getting more and more important?
As business no longer limited in one single market, companies are finding ways to expanding overseas market. Website is the easiest way to let your potential customers know about your products or services.
According to studies conducted by the US Consumer Products Industry Research Association, 95% of consumers now go online to do research on a brand or product before buying so, and for B2B services the percentage even goes up to 98%. That means, apart from hiring sales representatives to help managing leads, companies are tending to invest on their websites.
In order to let foreign customers to have a better understanding of your products or brands, the simplest way to do so is to translate your website into different target languages. In some sense, it is also a process of localisation, by which some terminologies, jargons or slangs are being localised with those who are commonly used in the target market.
What is involved in Translating and Localising a Website?
Website Translation is not just the convergence of a language to another. In marketing sense, it is a process to reduce cultural barriers. Words should be marketable and precise to your customers, and that will help closing sales for you.
For each website translation job with Spear, only native translators are assigned to ensure that:
- Translation are of the highest accuracy;
- Local mind and culture are communicated and leveraged;
- Local taboos and restrictions are avoided;
And with our patented 3-layer Proofreading and Editing Mechanism managed by a dedicated Project Coordinator:
- Works are in appropriate style and tone as guaranteed;
- Documents will be ready-to-use and save you a lot of start-up time;
- Translation are of the highest quality and consistency
Having over 60 translators and Editors in-house enables Spear to retain high control over its translation quality, and this is our strength that allows our brand to stand out from competition for the past 30+ years.
Contact us here, or email us at info@speartranslation.com to know more about our website translation service.
What else shall we look into when translating a website?
A website is not just a tool for marketing products and services, it is also a channel to present brand image, some big corporates even use website as a tool to communicate with media, clients, partners and staff. Hence there are several elements you have to take care about before getting a full launch:
Content: Website is the first place to impress and give information about businesses to potential clients, the more informative and professional a website is, the longer your potential customers will stay on it, getting you higher chance to converge sales.
If you want to retain your potential customers, hire a professional copywriting service to create meaningful content for you.
Structure: user experience and intuitiveness are the crucial elements of a website, carefully design the flow of users can help direct leads to your contact page or land your potential customers to your E-Shop.
We have established a brand SPEAROM to provide clients website design and engineering service, contact us for a free consultancy service.
Codes and SEO: being the outlet of your brand, website optimisation is often incorporated into companies’ major online marketing campaign. A well analysed and planned SEO service would help reduce your marketing cost, and it involves rewriting of codes as well as redesigning of structures.
Go to this page to know more about our Search Engine Optimisation Service.
If you want to know how we can help to generate sales and reduce cost for your expansion plan, feel free to let us know.